Founder & CEO
Masar is a smart energy company primarily focusing on the Middle East, Africa & the Global Sun Belt. The company was selected among the top smart energy startups by Rockstart, Climate-KIC, Slush, Collision, and Maersk, and is a member of SolarPower Europe and its Task Forces on “Solar Power & Storage” and “Solar Digitalization”.
The company was founded by award-winning serial entrepreneur Mo (Mohamed) El-Fatatry, who was awarded the “President of Finland’s Internationalization Award” by President Halonen, and was recognized by President Obama at the “Presidential Summit on Entrepreneurship” and King Mohammed VI at the “Global Summit on Entrepreneurship”. He was also named by the Royal Islamic Strategic Studies Center among the world’s “500 Most Influential Muslims” three years in a row, by Chief Executive Magazine among its “Leaders of Tomorrow” and has accompanied President Ahtisaari to the “Nobel Peace Forum”.
Prior to launching Masar, Mo was Founder & Chief Disruptor at Dixrupt, a company that specialized in identifying market opportunities ready for disruption, and launching products or services that accelerate their ongoing transformation. Since its founding, the company has served over 20 prestigious organizations such as Royal Bank of Canada (Wealth Management), Deloitte (Social Impact), Junior Chamber International (Growth Entrepreneurship); and has contributed its thought leadership to various international publications and conferences. You can read more about his journey in his biography: Mohamed 2.0 – Disruption Manifesto.
Masar is a privately held company incorporated & headquartered in the Kingdom of the Netherlands