Founder & CEO

Masar is a smart energy company primarily focusing on the Middle East, Africa & the Global Sun Belt. The company was selected among the top smart energy startups by RockstartnlClimate-KICdeSlushfi, Collisionus, and Maerskus, and is a member of SolarPower Europefi and its Task Forces on “Solar Power & Storage” and “Solar Digitalization”.

The company was founded by award-winning serial entrepreneur Mo (Mohamed) El-Fatatryfieg, who was awarded the “President of Finland’s Internationalization Award” by President Halonenfi, and was recognized by President Obamaus at the “Presidential Summit on Entrepreneurship” and King Mohammed VIma at the “Global Summit on Entrepreneurship”. He was also named by the Royal Islamic Strategic Studies Centerjo among the world’s “500 Most Influential Muslims” three years in a row, by Chief Executive Magazineus among its “Leaders of Tomorrow” and has accompanied President Ahtisaarifi to the “Nobel Peace Forum”.

Prior to launching Masar, Mo was Founder & Chief Disruptor at Dixrupt, a company that specialized in identifying market opportunities ready for disruption, and launching products or services that accelerate their ongoing transformation. Since its founding, the company has served over 20 prestigious organizations such as Royal Bank of Canadaca (Wealth Management), Deloittegb (Social Impact), Junior Chamber Internationalfi (Growth Entrepreneurship); and has contributed its thought leadership to various international publications and conferences. You can read more about his journey in his biography: Mohamed 2.0 – Disruption Manifesto.


Juha Saarinenfi
Board of Directors

Roeland Mengernl
Board of Advisors

Hany Amanfi
Board of Directors

Estee Chaikinfi
Business Development














Masar is an Alumni of
Rockstartfi, GESfi, SPEfi, Climate-KICfi, Maerskfi and TUASfi

Masar is a privately held company incorporated & headquartered in the Kingdom of the Netherlands fi